TL;DR: Pick your market with this hierarchy: starving crowd beats strong offer beats good persuasion skills. Start small, monopolize a niche, then expand.
A starving crowd—people with an acute, unsolved problem—is better than having the best product for a market that doesn’t care. You want customers pulling from you, not you pushing. This is why 100M Offers starts with the starving crowd frame: if the crowd is hungry enough, a mediocre offer still wins.
Monopolize your niche first. Be the best for one specific use case, geography, or customer type. Then expand adjacently to markets that leverage what you’ve already built. Jumping between markets is capital-inefficient and kills focus. (monopoly-vs-competition, crossing-the-chasm-concept, 100m-offers)